Leads per month
in sales
Marketing
Netherlands
About the Client
Kickerfy is a rapidly growing company that helps brands and businesses increase their reach, engagement, and conversions through innovative promotional products, cutting-edge merchandise strategies, and fulfillment services. By integrating creative design, high-quality product sourcing, and end-to-end campaign management, Kickerfy positions itself as a one-stop shop for businesses seeking custom merchandise that resonates with their audiences. With a focus on delivering a streamlined experience, Kickerfy has quickly gained recognition for its ability to transform a company’s vision into tangible, top-tier merchandise solutions
Target Audience
Kickerfy’s core audience includes medium and large-sized businesses that have strong brand awareness goals, frequent marketing campaigns, and a recurring need for promotional merchandise. These companies hail from various industries, including:
E-commerce and Retail – Seeking branded products and packaging for promotional events.
Tech Startups – Needing high-quality swag for conferences, employee appreciation, and customer retention.
Hospitality and Tourism – Hotels, resorts, and travel companies looking for memorable branded giveaways to enhance guest experiences.
Enterprise-Level Companies – Corporations hosting large-scale seminars, tradeshows, and corporate events in need of consistent promotional assets.
Ideal Decision-Makers
Kickerfy needed to connect with decision-makers and influencers who hold budget and strategic authority, specifically:
Marketing Managers and Directors – Overseeing brand strategy, campaigns, and merch budgets.
CMOs (Chief Marketing Officers) – Setting high-level marketing objectives and approving larger expenditures for brand initiatives.
CEOs and Founders – Particularly in startups, these individuals often hold the final say on marketing spend and partnerships.
Procurement Officers – Handling vendor sourcing, pricing negotiations, and contract approvals.
Key Obstacles
Finding Qualified Leads: Reaching out to a broad range of industries and job titles often led to dead-ends. Kickerfy needed a data-driven approach to filter through the noise and focus on the right audience.
Limited Internal Resources: Kickerfy’s sales team was lean, making it challenging to perform consistent outreach, follow-ups, and nurturing at scale.
Nurturing Prospects Through Multiple Touchpoints: Prospective clients often require several interactions before they are ready to commit. Kickerfy needed a comprehensive strategy to stay top-of-mind across email, social media, and digital ads.
Solutions
Upon partnering with Kickerfy, Cobra Contact designed a multi-pronged outreach and retargeting strategy built around automation, personalization, and deep audience insights. Our overall goal: help Kickerfy generate a consistent volume of high-quality leads and turn them into paying clients.
A. AI-Driven Sales Development Representation (AI SDR)
Automated Prospecting
We deployed our proprietary AI SDR to comb through professional networks, industry directories, and custom databases to identify prospects that matched Kickerfy’s ideal client profile. By leveraging advanced filters (such as company size, industry, location, and job title), our AI SDR tool generated targeted lists of leads who were most likely to benefit from Kickerfy’s offerings.Smart Personalization
Gone are the days of generic outreach. Our AI SDR system creates personalized email templates that incorporate key data points, such as the prospect’s company name, relevant industry insights, and pain points related to promotional merchandise. This approach helped us break through the clutter and resonate with busy decision-makers.Predictive Lead Scoring
The AI SDR platform tracks engagement data (e.g., email opens, replies, site visits) to calculate a real-time lead score. Once a lead hits a threshold, it automatically notifies Cobra Contact’s team and Kickerfy’s sales reps, who can then engage in one-to-one calls or demonstrations.
B. Cold Email Campaigns
Customized Sequencing
We created multi-step email sequences tailored to each segment of Kickerfy’s target audience—whether B2B e-commerce brands, tech startups, or large enterprises. Each sequence touched on different value propositions and case studies that matched the recipient’s pain points.Follow-Up Cadence
A well-timed series of follow-ups ensured that no lead fell through the cracks. If a prospect did not respond to the initial email, subsequent emails offered additional insights, testimonials from similar industries, and exclusive offers, making it easier for prospects to visualize how Kickerfy’s solutions might fit into their own marketing efforts.
C. LinkedIn Outreach
LinkedIn remains a powerful channel for B2B engagement. Our team leveraged LinkedIn Sales Navigator to identify top-level professionals in target companies. We personalized connection requests with succinct yet impactful value statements about Kickerfy, followed by a structured series of direct messages highlighting how Kickerfy’s merchandise solutions align with the prospect’s brand goals.
D. Retargeting Ads on Meta and Google
Pixel Implementation
We placed Meta (Facebook/Instagram) and Google advertising pixels on Kickerfy’s landing pages and website, enabling us to retarget visitors who had shown interest in Kickerfy’s content or opened Kickerfy’s email but didn’t immediately schedule a consultation or request more information.Segmented Remarketing Audiences
Using pixel data, we segmented audiences based on their website interactions—product page views, cart abandons, and form-fill completions—to tailor our messaging. This allowed us to serve dynamic ads that spoke directly to each segment’s known interests and stage in the buyer’s journey.High-Impact Creative
Our design team produced eye-catching, on-brand ads that emphasized social proof (e.g., client testimonials, ROI figures, and success stories). By reinforcing Kickerfy’s value proposition, we nurtured prospects until they were ready to take the next step.
E. Comprehensive Analytics and Iteration
Throughout the process, Cobra Contact maintained close collaboration with Kickerfy by reviewing weekly and monthly performance dashboards. We tracked:
Open and Reply Rates on Cold Emails
LinkedIn Connection Acceptance and Response Rates
Click-Through Rates (CTR) and Conversion Rates on Retargeting Ads
Pipeline Velocity – How quickly new leads moved toward a demo or proposal.
By analyzing these data points, we continually refined our messaging, targeting criteria, and ad creatives to optimize for the best results.
Results
After several months of implementing this integrated outreach and retargeting strategy, Kickerfy realized a transformative impact on its client acquisition process:
Consistent Lead Flow
Kickerfy began receiving 90+ qualified leads per month, far surpassing their previous numbers. These leads were pre-vetted through the AI SDR’s scoring system, ensuring Kickerfy’s sales team spent time only on high-intent conversations.Significant Sales Growth
Within the first quarter of our partnership, Kickerfy saw a boost in closed deals that translated to $210,000 in sales. This figure represented both new contracts and expansion from existing customers.Elevated Brand Visibility
By appearing in prospects’ inboxes, LinkedIn messages, and retargeting ads across Meta and Google, Kickerfy’s name gained significant traction. Prospects who initially had minimal awareness of Kickerfy began to recognize the brand and associate it with high-quality, reliable promotional services.Streamlined Sales Process
The detailed lead scoring and segmentation reduced the time Kickerfy’s sales reps spent on unqualified leads. Instead of chasing cold contacts, sales personnel were able to jump into more productive conversations with prospects already warmed up through multiple touchpoints.Data-Driven Decision Making
Our robust analytics and regular performance reviews allowed Kickerfy to allocate resources more strategically. Armed with real-time insights on which messages and channels resonated most, they fine-tuned their pitch and identified new verticals to target.
Conclusion
By partnering with Cobra Contact, Kickerfy transformed a scattered and time-intensive outreach process into a well-oiled, data-driven system. Utilizing an AI SDR, cold email sequences, LinkedIn messaging, and retargeting ads across the Meta and Google networks, we successfully delivered a predictable pipeline and clear revenue growth. Moving forward, Kickerfy is well-positioned to continue scaling its business, confidently leveraging the proven marketing strategy and infrastructure that Cobra Contact helped build.
Ready to Scale Your Own Lead Generation?
If you’re looking to streamline your lead generation efforts and supercharge your business development initiatives, Cobra Contact can help. Our proven solutions in multi channel marketing and AI SDR technology are designed to seamlessly integrate with your current sales processes, driving consistent, qualified appointments to your team's calendar.
Get in touch today to learn more about how our customized strategies can help you achieve similar or even greater success.
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