Leads per month
in fees in the pipeline
Recruitment
Netherlands
About the Client
Solutable is a specialized recruitment agency based in the Netherlands, with a strong focus on helping companies find top engineering and mechanical talent. By leveraging their extensive network and deep industry knowledge, Solutable connects businesses with skilled professionals who can drive growth, innovation, and operational efficiency. Whether their clients are looking for mechanical engineers to improve product design or industrial technicians to streamline maintenance processes, Solutable prides itself on delivering tailored, high-quality staffing solutions.
Solutable’s mission centers around bridging the gap between employers and job-seeking professionals, especially in the niche world of engineering and mechanics. Given the demand for specialized technical roles in industries such as manufacturing, automotive, aerospace, and energy, Solutable needed to accelerate their pipeline of qualified leads. When they teamed up with Cobra Contact, their primary objective was to capture new opportunities by targeting businesses actively seeking engineering and mechanical talent.
Finding The Right Targets
Solutable was keen on reaching mid-sized to large companies in sectors such as manufacturing, engineering services, automotive, energy, and other industrial domains. These companies often grapple with the challenge of finding and retaining skilled engineers and mechanics, especially in tight labor markets. The goal was to spread awareness of Solutable’s services among companies experiencing urgent talent shortages or planning to expand their engineering teams.
Identifying Decision Makers
In addition to identifying the right industries, Solutable needed to connect directly with the job titles that make or influence hiring decisions. These typically included:
HR Managers and Recruitment Specialists tasked with hiring technical professionals.
Engineering Managers or Heads of Engineering who know firsthand the skills and experience needed in their teams.
Operations Managers who require reliable mechanical and engineering support to maintain productivity.
Reaching the correct stakeholders at scale was difficult, as traditional outreach strategies had limited success in cutting through the noise. Solutable needed a more streamlined, technology-powered approach to grow their reach and engage high-potential leads.
Accelerating Lead Generation
Despite having a strong track record in the recruitment industry, Solutable sought to build a robust and predictable pipeline of leads. Their existing methods—primarily word-of-mouth referrals and a small-scale digital presence—weren’t producing the volume or quality of leads they needed. They required a system that could continuously nurture, qualify, and convert more prospects interested in filling engineering and mechanic roles, ultimately driving revenue growth.
Solutions
When Solutable approached Cobra Contact, the plan was clear: deploy a multi-channel outreach strategy that leverages automation, personalization, and consistent follow-up. Below is a breakdown of how Cobra Contact’s services were aligned to meet Solutable’s goals:
AI-Driven SDR Outreach
Cobra Contact implemented an AI SDR (Sales Development Representative) system to handle the initial phases of outreach at scale. This allowed for automated prospecting, personalized messaging, and timely follow-ups without overwhelming Solutable’s in-house team.
The AI SDR pulled from enriched prospect data (e.g., company size, hiring needs, and location) to ensure that each message spoke directly to the pain points of HR and engineering managers.
Cold Email Campaigns
Carefully crafted cold emails were developed to grab the attention of decision makers in industries most likely to need Solutable’s recruitment services.
Tailored subject lines and persuasive copy showcased Solutable’s proven track record in placing high-quality engineering and mechanical talent.
Automated email sequences ensured consistent follow-ups, increasing response rates and conversions.
LinkedIn Outreach
Leveraging LinkedIn’s professional network, Cobra Contact employed a targeted messaging strategy to connect directly with HR managers, engineering leads, and operation directors in key industries.
Personalized notes and value-driven content (e.g., relevant case studies, industry insights) positioned Solutable as the go-to solution for recruiting the best technical candidates.
Profile optimization and LinkedIn remarketing further strengthened brand visibility, leading to higher acceptance and response rates.
Retargeting Ads on Meta and Google Networks
To stay top-of-mind with prospects who engaged but did not immediately respond, Cobra Contact set up retargeting campaigns across Meta (Facebook, Instagram) and Google.
Ads were shown to website visitors and email recipients who had demonstrated interest, reminding them of Solutable’s expertise and prompting them to inquire or schedule a call.
By maintaining continuous visibility across different platforms, potential clients were more likely to convert once they revisited their hiring needs.
End-to-End Funnel Optimization
From the first touchpoint to the final conversion, Cobra Contact optimized the lead funnel to reduce friction.
Landing pages, call-to-action buttons, and automated email sequences were all tested and refined. This comprehensive approach ensured a seamless experience for prospects, steadily moving them toward engagement and inquiry.
Results
By leveraging Cobra Contact’s AI SDR, cold email outreach, LinkedIn messaging, and retargeting ad campaigns, Solutable experienced a dramatic improvement in both the quantity and quality of leads. Here are some key highlights:
150+ Leads Per Month
Through targeted outreach and continuous retargeting, Solutable consistently received over 150 new, highly qualified leads every month.
These leads encompassed HR managers, engineering heads, and operations professionals ready to discuss and engage Solutable’s recruitment services.
€1,500,000 in Fees in the Pipeline
The robust lead generation machine developed by Cobra Contact brought in a pipeline worth an estimated €1.5 million in recruitment fees.
Solutable was able to streamline its sales cycle by focusing on closing deals with companies that genuinely needed mechanical and engineering talent, yielding faster revenues and a healthier bottom line.
Increased Brand Visibility and Authority
Continuous presence on LinkedIn and across Meta and Google networks positioned Solutable as a leader in the niche recruiting space for engineers and mechanics.
Prospects consistently recognized Solutable as a top-of-mind service provider, evidenced by the rising number of direct inquiries and social media engagement.
Sustainable Growth
With an automated system in place, Solutable could confidently project their monthly lead flow and plan their resources and recruitment capacity accordingly.
This predictability allowed them to focus on refining their recruitment solutions for industrial clients, further strengthening their market presence over time.
Conclusion
By partnering with Cobra Contact, Solutable successfully overcame the challenges of reaching the right decision makers at scale, accelerating lead generation, and bolstering brand credibility. Through AI-powered SDR outreach, multi-channel campaigns, and strategic retargeting, Solutable now enjoys a steady stream of qualified prospects eager to fill engineering and mechanical roles. The pipeline value of €1,500,000 in fees and 150+ leads per month highlights not only the effectiveness of Cobra Contact’s methods but also the potential for ongoing growth in an industry that continuously demands top technical talent.
Ready to Scale Your Own Lead Generation?
If you’re looking to streamline your lead generation efforts and supercharge your business development initiatives, Cobra Contact can help. Our proven solutions in multi channel marketing and AI SDR technology are designed to seamlessly integrate with your current sales processes, driving consistent, qualified appointments to your team's calendar.
Get in touch today to learn more about how our customized strategies can help you achieve similar or even greater success.
Book a Free Discovery Call