leads per month
Recruitment
United Kingdom
About the Client
Client Name: Nalon
Industry: Recruitment and Training
Location: Cleckheaton, West Yorkshire, with an additional office in Doncaster
Nalon is a recruitment and training company that specializes in providing staffing solutions across a variety of sectors, including driving, warehouse operations, and administration. They supply Class 1 drivers, warehouse staff, and administrative professionals to businesses seeking dependable, skilled personnel.
In addition to their recruitment services, they also delivers accredited training programs in critical areas such as First Aid, Fire Safety, Health and Safety, and Driver CPC. Their training offerings can be conducted either on-site at client locations or at their own facilities, providing flexibility and convenience to their clientele.
With an established presence in Cleckheaton and Doncaster, they were eager to expand its market reach and consistently engage decision makers in the logistics, warehousing, and administrative spaces.
Targeting and Audience
They sought to connect with businesses in logistics, warehousing, manufacturing, and administrative sectors—primarily organizations that need a steady pipeline of reliable drivers, warehouse staff, and office personnel. They also aimed to promote their accredited training solutions (First Aid, Fire Safety, Health and Safety, and Driver CPC) to companies that value compliance and employee development.
Decision Maker Profiles
HR Managers/Directors – Those responsible for hiring and training, seeking a consistent flow of qualified candidates and up-to-date training solutions.
Operations Managers – Overseeing the day-to-day running of warehouses or transport fleets, typically with high demand for driver recruitment and warehouse staffing.
Training Managers/Coordinators – Focused on ensuring teams are properly trained, certified, and compliant with industry regulations.
Business Owners – Particularly in smaller or mid-sized companies where owners are directly involved in staffing and training decisions.
Key Pain Points
Brand Visibility: While they were established in parts of West Yorkshire, they needed more robust market penetration and recognition beyond their immediate region.
Lead Generation: They required a continuous pipeline of qualified leads—local and national businesses in need of recruitment and training solutions.
Time & Resource Constraints: Building direct relationships with decision makers in HR and operations was time-intensive and required specialized outreach methods that their internal team couldn’t manage at scale.
Solutions
Cobra Contact was brought on board to deliver a multi-channel marketing and outreach strategy aimed at boosting brand awareness and creating a high-volume, high-quality lead funnel for their recruitment and training services. Our integrated approach included:
1. AI SDR (Sales Development Representative)
AI-Powered Prospecting: We leveraged an AI-driven SDR to identify, segment, and engage with the most relevant decision makers in their target industries. By analyzing job titles, company size, and geographic location, our AI SDR personalized outreach messages and efficiently managed follow-ups.
Tailored Messaging: The AI SDR tool crafted conversational messages that addressed common pain points (e.g., compliance and shortage of qualified drivers) and highlighted how their services could solve these issues.
2. Cold Email Campaigns
Targeted Email Lists: Using detailed B2B data, we built curated lists of operations managers, HR executives, training coordinators, and business owners at logistics, warehousing, and transport companies.
Hyper-Personalization: We developed segmented email sequences that spoke directly to each decision maker’s role and challenges—showcasing their recruitment and training services as tailored solutions.
Systematic Follow-ups: Automated follow-up emails were timed strategically to capture interest from busy professionals, increasing open rates and conversions.
3. LinkedIn Outreach
Profile Optimization: We optimized their LinkedIn company page and key team member profiles to convey credibility and thought leadership in recruitment and training.
Direct Messaging & InMail: Personalized LinkedIn InMail campaigns were used to connect directly with targeted HR managers and operations directors. These messages highlighted case studies, endorsements, and relevant service details.
Content Sharing: Frequent updates on their page—industry insights, training tips, and success stories—positioned the company as an industry authority, warming up leads before direct contact.
4. Retargeting Ads on Meta & Google Networks
Brand Reinforcement: We launched retargeting campaigns across Facebook, Instagram, and the Google Display Network to remain top of mind with prospects who interacted with their emails or LinkedIn messages.
Smart Segmentation: Different ad creatives and messages were shown to individuals who visited their website versus those who opened an email but didn’t reply—maximizing relevance and impact.
Consistent Visibility: This omnichannel visibility reassured potential clients about their expertise and encouraged them to schedule consultations.
Results
By combining AI-driven prospecting, cold email outreach, LinkedIn engagement, and consistent retargeting, Cobra Contact created a multi-touchpoint marketing engine for them. The key outcomes included:
40+ Qualified Leads Per Month
- Consistent lead flow from decision makers seeking recruitment and training services.
- High-intent leads resulted from persistent follow-ups and personalization.Enhanced Brand Awareness
- Their expertise in staffing solutions and accredited training became more widely recognized within their target market segments.
- Prospects who saw LinkedIn content and retargeting ads were more receptive to direct outreach.Improved Efficiency and Time Savings
- The AI SDR automated much of the cold outreach and follow-ups, reducing manual tasks for their team.
- Their management could dedicate more time to closing deals and delivering high-quality services.Scalable Growth Strategy
- The integrated approach laid a foundation for continuous growth.
- Data gathered from campaigns (e.g., engagement rates, open rates, conversion metrics) allowed for ongoing optimization and further expansion into new markets.
Conclusion
Cobra Contact’s integrated marketing strategy empowered them to break through growth barriers and consistently engage with the HR, operations, and training decision makers in their target industries. By leveraging an AI SDR, well-crafted cold email campaigns, LinkedIn outreach, and retargeting ads across Meta and Google networks, we delivered a steady stream of over 40 qualified leads per month, elevating their brand status and helping them secure new recruitment and training contracts.
Ready to Scale Your Own Lead Generation?
If you’re looking to streamline your lead generation efforts and supercharge your business development initiatives, Cobra Contact can help. Our proven solutions in multi channel marketing and AI SDR technology are designed to seamlessly integrate with your current sales processes, driving consistent, qualified appointments to your team's calendar.
Get in touch today to learn more about how our customized strategies can help you achieve similar or even greater success.
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