leads per month
Computer Hardware
United States
About the Client
Client Overview
Zymbit provides hardware security modules (HSMs) and embedded security solutions for IoT devices. Their platforms safeguard mission-critical operations in sectors such as industrial IoT, healthcare, energy, and more. With an emphasis on innovation, their security modules are designed to protect sensitive data, harden device security, and streamline compliance for organizations that rely on connected devices.
Key Product Features
Hardware-based Key Management: their solutions store cryptographic keys in secure hardware, reducing the risk of exposure to unauthorized access.
Tamper Detection & Response: Their security modules automatically respond to tamper attempts, offering real-time alerts or shutting down device functionality if needed.
Embedded Security Protocols: their solutions integrate smoothly with existing systems, providing seamless deployment and ensuring ongoing device and data integrity.
Business Focus
They primarily serves organizations that require uncompromising data security in regulated or high-risk environments. Their hardware modules are especially valuable for companies dealing with large fleets of IoT devices or devices that operate in harsh conditions, where a solid security infrastructure is paramount.
Targeting
Industry-Specific Audience
They needed to reach decision-makers in highly specialized verticals—namely industrial IoT, energy, aerospace, healthcare, and other mission-critical sectors. Each vertical has unique compliance standards, risk considerations, and operational complexities. Crafting highly tailored messaging for each segment was crucial.Low Awareness of Specialized Hardware Security
While the concept of software-based security is well-known, their hardware approach required educating prospects about the importance of embedding security at the hardware level. The market’s general lack of familiarity with hardware security modules meant they had to communicate both their product’s value and the fundamental importance of an HSM-based approach.
Desired Clients and Decision Makers
Types of Companies
IoT device manufacturers in regulated industries
Industrial and commercial integrators deploying connected devices at scale
Enterprises requiring secure device provisioning and key management
Job Titles
CTOs and CISOs: Responsible for overall technical and security strategy
VPs of Engineering: Oversee the development and deployment of products, concerned with integration and long-term scalability
Directors of Product Security: Focused on advanced threat prevention and compliance requirements
Heads of R&D: Interested in cutting-edge solutions to enhance product reliability and secure future product lines
They sought to build meaningful relationships with senior leaders capable of making purchase decisions. However, these busy professionals are often inundated with sales pitches, necessitating highly relevant messaging and personalized outreach.
Solutions
To address their unique challenges and reach the right audience, Cobra Contact deployed a multi-pronged strategy leveraging our AI SDR technology, cold email campaigns, LinkedIn engagement, and retargeting ads across the Meta and Google networks.
3.1 AI SDR for Intelligent Prospecting
Advanced Lead Identification
Our AI Sales Development Representative (AI SDR) engine scanned through vast data sets—including professional networks, industry forums, and specialized security communities—to identify potential leads based on job title, company size, location, and industry. This ensured that the outreach list was highly curated and relevant.Predictive Prioritization
Once potential leads were identified, the AI SDR scored prospects based on engagement signals (e.g., public speaking, webinar attendance, articles shared on social media). High-scoring leads were prioritized for immediate outreach, streamlining the sales process and ensuring that the most engaged contacts received timely messages.Hyper-Personalized Messaging
By analyzing publicly available data about each prospect’s professional background, the AI SDR generated initial messaging sequences that resonated with their specific pain points—whether it was compliance, device security, or scaling secure IoT deployments.
3.2 Cold Email Outreach
Segmentation by Industry & Position
We developed different email sequences for each vertical (industrial IoT, healthcare, energy, etc.). Within each vertical, content was further personalized based on the prospect’s role (CTO, CISO, VP of Engineering, etc.). This level of segmentation ensured relevance and improved open and response rates.Value-Focused Copy
Our copy emphasized how they embedded security solutions reduce compliance headaches, strengthen data integrity, and mitigate potential regulatory fines. Every email contained a clear value proposition and a direct link to their resources, enabling quick discovery of key features.A/B Testing & Optimization
Throughout the campaign, we tested subject lines, content length, and calls-to-action to identify the most effective messaging. We also experimented with different send times, ensuring higher open rates among C-level decision-makers.
3.3 LinkedIn Messaging & Engagement
Thought Leadership Content
We worked with them to publish thought leadership articles highlighting best practices in IoT security, hardware tamper detection, and secure device provisioning. Our team then amplified these posts across LinkedIn to position them as a thought leader in hardware security.Direct Outreach
We utilized LinkedIn Sales Navigator to locate and directly message decision-makers. Our outreach introduced their value proposition, provided informational resources (whitepapers, case studies), and invited prospects to connect with their leadership for more in-depth discussions.Community Building & Groups
We identified relevant LinkedIn groups (IoT Security, Embedded Systems, Healthcare Technology, etc.) and engaged with members by sharing informational content, answering questions, and encouraging dialogue around hardware security best practices.
3.4 Retargeting Ads Across Meta and Google
Custom Audience Segmentation
After identifying key prospects and driving initial interest through email and LinkedIn, we implemented Meta and Google remarketing pixels on their landing pages. This allowed us to retarget visitors who expressed interest but hadn’t yet engaged in direct conversations.Dynamic Ad Creative
We developed multiple ad variants with tailored messages—some ads spotlighted cost savings from device-level security, while others focused on compliance advantages or integration ease. This approach ensured the right message reached the right audience segment.Conversion-Optimized Landing Pages
Each ad directed visitors to specialized landing pages showcasing relevant case studies, technical resources, and clear CTAs (book a demo, request a consultation, download a whitepaper). By offering valuable content, we successfully converted casual visitors into warm leads.
Results
By combining AI-driven prospecting with strategic outreach and remarketing, Cobra Contact helped them achieve consistent lead growth and deeper market penetration in their target industries.
30+ Qualified Leads per Month
The integrated approach of cold email, AI SDR outreach, and retargeting ads delivered a steady flow of over 30 new qualified leads per month. Prospects were pre-qualified for industry alignment, company size, and role—resulting in higher conversion rates and more productive sales conversations.Reduced Sales Cycle
Personalized messaging and targeted remarketing helped educate prospects earlier in the funnel. Consequently, decision-makers were more familiar with their value proposition by the time they engaged with sales, shortening the time required to move from initial contact to proof-of-concept discussions.Improved Brand Visibility & Authority
Through LinkedIn thought leadership posts, participation in industry groups, and well-crafted retargeting ads, their brand awareness rose significantly in target sectors. They positioned themselves as experts in hardware security, helping them stand out in a crowded cybersecurity landscape.Scalable, Data-Driven Strategy
The entire marketing framework was backed by data—Cobra Contact’s AI SDR continuously learned from engagement patterns, refining target lists and messaging. This iterative approach allowed them to scale their outreach confidently and adapt to new sectors.
Conclusion
Their specialized hardware security solutions needed an equally sophisticated outreach strategy to engage high-value, C-level decision-makers and demonstrate the importance of embedded security. By deploying our AI SDR technology, segmenting messaging across cold emails and LinkedIn, and capturing interest through Meta and Google retargeting ads, Cobra Contact generated over 30 qualified leads per month for them. The campaign not only increased visibility in core verticals but also streamlined the sales process, delivering a strong return on investment and setting the stage for continued growth.
Ready to Scale Your Own Lead Generation?
If you’re looking to streamline your lead generation efforts and supercharge your business development initiatives, Cobra Contact can help. Our proven solutions in multi channel marketing and AI SDR technology are designed to seamlessly integrate with your current sales processes, driving consistent, qualified appointments to your team's calendar.
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