leads per month
Real Estate
United Kingdom
About the Client
Client Name: Property High Street
Website: https://www.propertyhighstreet.com/
Property High Street is a forward-thinking online platform that connects property developers, real estate agencies, and private owners with a broad network of buyers and investors. Their core objective is to bridge the gap between those seeking to sell or lease commercial and residential properties and an audience ready to invest, purchase, or rent. By offering an intuitive and user-friendly interface, PHS simplifies the property search experience while providing top-tier support services such as virtual tours, financial advisory, and personalized assistance.
Key Focus Areas
Property Listings: Offers comprehensive listings for both commercial and residential properties, catering to diverse market needs.
Targeted Marketing: Focuses on reaching specific demographics of investors and end-buyers with curated promotional campaigns.
Technology and Support: Implements online tools, including virtual tours and digital brochures, to make the property acquisition process seamless.
PHS’s primary goal is to expand its network of serious buyers and investors, boosting listings’ visibility while minimizing the cost and time typically associated with traditional real estate marketing.
Despite having a platform rich with property listings and a clear value proposition for both buyers and investors, PHS faced several core challenges:
Precise Targeting:
The real estate market is vast, and PHS wanted to reach a very specific segment: those with active interest in commercial and residential investments.
They required targeted outreach to cut through the noise and ensure they spoke directly to qualified decision-makers.
Defining Ideal Client Profile (ICP):
PHS was particularly interested in connecting with property investment firms, real estate brokers, asset management companies, and high-net-worth individuals.
Within these organizations, they aimed to speak with the CFOs, Directors of Investment, Real Estate Portfolio Managers, Heads of Acquisition, and CEOs—essentially the individuals who either control the property acquisitions or are highly influential in investment decisions.
Limited Brand Awareness:
Although their platform had a strong user base, they recognized a need to position themselves more effectively in front of new audiences.
Their existing marketing channels were struggling to differentiate them from competitors and showcase their unique value in the property listing and investment space.
Scaling Lead Generation:
Previous efforts (like standard email marketing and basic online ads) resulted in inconsistent lead quality and quantity.
PHS needed a more robust, data-driven, and automated process that could scale while maintaining lead quality
Solutions
Cobra Contact deployed a comprehensive, multi-channel marketing strategy aimed at driving engagement, increasing visibility, and converting warm prospects into leads. Each element of our solution built upon the other, creating a cohesive lead-generation engine.
3.1 AI-Powered SDR Outreach
AI SDR Implementation:
We introduced our proprietary AI Sales Development Representative (SDR) to manage and automate initial outreach.
The AI SDR enabled us to send personalized emails at scale, crafting dynamic subject lines and body copy tailored to the specific pain points and interests of each prospect.
Targeted Prospect Lists:
Using a mix of data enrichment and market research, we built segmented lists of property investment firms, real estate brokers, and asset management companies.
Each contact list included senior-level decision-makers such as CFOs, CEOs, and Heads of Acquisition, ensuring outreach efforts focused on individuals with the authority to move a deal forward.
Sequence Optimization:
Our team devised multi-step email sequences that gradually introduced PHS’s unique value proposition.
For example, the first email established credibility with personalized insights, the second highlighted recent property investment case studies, and the third offered an invitation for a virtual platform tour.
3.2 LinkedIn Engagement
Connection Requests & Messaging:
We identified and reached out to relevant LinkedIn groups and professional networks, sending personalized connection requests to decision-makers in the target industries.
Our messaging focused on problem-solving for these decision-makers—illustrating how PHS could save time, money, and effort compared to traditional real estate channels.
Thought Leadership Content:
We shared blog articles, whitepapers, and industry insights from PHS’s experts, establishing the client’s credibility in real estate investment circles.
This content strategy positioned PHS as a go-to resource for up-to-date property investment trends and best practices.
3.3 Retargeting Ads Across Meta and Google Networks
Retargeting Strategy:
We set up pixel tracking to identify prospects who visited PHS’s website or engaged with their email/LinkedIn outreach.
These users were then shown targeted ads on Facebook, Instagram, and Google Display Network, reminding them of PHS’s offerings and inviting them to reengage.
Compelling Creative and Messaging:
To stand out, we created engaging ad creatives that highlighted specific property listings, ROI metrics, and potential investment outcomes.
We A/B tested multiple visuals and ad copy to determine the most impactful messages for the target audience.
Geographic and Behavioral Targeting:
We honed in on regions and behaviors indicative of real estate investment interests, such as browsing property listing sites, attending real estate webinars, or frequenting forums focused on investment strategy.
By doing so, we ensured ads reached individuals most likely to convert or refer high-value opportunities.
Results
Through our integrated, multi-channel approach, Cobra Contact successfully drove consistent, high-quality leads to PHS, enabling them to expand their network of buyers and investors rapidly. Key outcomes included:
50+ Leads per Month:
Implementing an AI-driven outreach approach, combined with segmented email campaigns and LinkedIn networking, delivered a consistent flow of over 50 qualified leads every month.
Improved Lead Quality:
By focusing on CFOs, CEOs, Heads of Acquisition, and other senior decision-makers within property-focused firms, lead quality improved significantly.
These leads were not only interested in the listings but also had the financial and operational authority to move forward with property acquisitions.
Higher Conversion Rate from Retargeting:
Retargeting campaigns converted website visitors and email readers who were initially on the fence.
Well-optimized ads across Meta and Google significantly reduced the cost per acquisition (CPA) and lowered the overall marketing spend.
Enhanced Brand Visibility:
Multiple touchpoints through AI SDR, LinkedIn marketing, and retargeting ads improved PHS’s brand recognition in the commercial and residential investment market.
The continuous drip of valuable content helped establish the company as a trusted authority in property investment.
Scalable Process:
The automated nature of the AI SDR outreach allowed for seamless scaling. As PHS’s database and audience continued to grow, the AI SDR adapted to increasing volumes without losing personalization or effectiveness.
Conclusion
PHS’s partnership with Cobra Contact highlights the power of a strategically integrated marketing approach. By leveraging AI-driven SDR, targeted LinkedIn outreach, and retargeting ads across Meta and Google, we were able to deliver a steady stream of highly qualified leads, ultimately reinforcing PHS’s position as a leading destination for property listings and investment opportunities.
Ready to Scale Your Own Lead Generation?
If you’re looking to streamline your lead generation efforts and supercharge your business development initiatives, Cobra Contact can help. Our proven solutions in multi channel marketing and AI SDR technology are designed to seamlessly integrate with your current sales processes, driving consistent, qualified appointments to your team's calendar.
Get in touch today to learn more about how our customized strategies can help you achieve similar or even greater success.
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