leads per month
SaaS
Australia
About the Client
MOBLE is a leading web design and development platform based in Australia, offering custom web solutions, robust design tools, and a user-friendly website builder that empowers businesses of all sizes to create beautiful, high-performing websites. Their services range from fully managed web development projects, where MOBLE’s in-house team handles every detail, to self-service options for customers who prefer a more hands-on approach. MOBLE’s unique blend of creative design, technical expertise, and exceptional customer service makes them a standout provider in a competitive market.
Despite a strong portfolio, they faced the challenge of continuously generating high-quality leads that matched their ideal customer profile. To ensure consistent growth, they engaged Cobra Contact to leverage our AI SDR technology, strategic marketing automations, and multi-channel outreach campaigns.
Target Audience and Market Position
MOBLE’s primary goal was to reach businesses that required high-quality, scalable web solutions. While their wide range of website design and development services can cater to many industries, they wanted to hyper-target companies that:
Understand the importance of a strong online presence.
Have the budget and resources to invest in custom web development or a reliable design platform.
Ideal Client Profile
MOBLE’s ideal client profile included:
Growth-Oriented Startups: These organizations typically need fast and efficient web solutions that will grow with their business.
SMBs (Small to Mid-Size Businesses): Especially those in need of updating their websites to a more modern, responsive, and scalable platform.
Marketing Agencies: White-label or partnership opportunities, where agencies could leverage MOBLE’s platform or design expertise for their clients.
Decision-Maker Job Titles
They needed to speak directly to the individuals who could champion and approve web projects. These titles included:
Chief Marketing Officer (CMO)
Marketing Director/Manager
Growth Manager
Founder/CEO (in smaller organizations)
Head of Digital Marketing or eCommerce
The primary challenge lay in efficiently reaching these decision-makers with a compelling message that highlighted MOBLE’s unique value proposition.
Solutions
AI SDR Implementation
Cobra Contact deployed our AI SDR (Sales Development Representative) technology to precisely identify and engage with key decision makers. Using advanced data analytics, sentiment analysis, and machine learning algorithms, our AI SDR could:
Research Prospects: Identify decision-makers with high intent and interest in web development services.
Personalize Outreach: Craft tailored messages that resonated with each prospect’s pain points (e.g., need for a website overhaul, lack of mobile responsiveness, or desire to unify user experience).
Lead Qualification: Quickly filter and segment prospective clients based on criteria such as company size, location, and project budgets.
b) Multi-Channel Outreach Campaign
We designed a comprehensive outreach strategy that combined cold email, LinkedIn messaging, and retargeting ads across both Meta and Google. This multi-channel approach ensured that prospects encountered MOBLE’s brand frequently and consistently:
Cold Email Campaigns
Targeted List Building: We curated a highly relevant lead list by leveraging data points (industry, location, employee count) that aligned with MOBLE’s ideal customer profile.
Personalized Email Sequences: We wrote engaging emails that highlighted common challenges (e.g., outdated web presence, high bounce rates) and how MOBLE’s services could solve them.
Follow-Up Cadences: Automated follow-up emails were triggered based on open rates, click-throughs, and replies, ensuring no lead fell through the cracks.
LinkedIn Outreach
Connection Requests: Our team strategically connected with CMOs, Marketing Directors, Growth Managers, and CEOs within relevant industries.
Personalized LinkedIn Messages: We scheduled a series of personal, conversational messages designed to pique interest, reference a prospect’s unique pain points, and invite them to learn more about MOBLE.
Thought Leadership Content: We encouraged prospects to follow MOBLE’s thought leadership articles and design showcases, positioning them as a trusted authority in web design and development.
Retargeting Ads
Meta (Facebook & Instagram) Ads: Visitors who engaged with MOBLE’s website or interacted with their content on social media were retargeted with dynamic ads. These ads showcased customer success stories, website design features, and the versatility of MOBLE’s platform.
Google Display & Search Ads: High-intent audiences searching for keywords like “web design agency,” “custom website builder,” and “responsive website design” were targeted with MOBLE’s display ads, reinforcing brand visibility and driving conversions.
c) Continuous Optimization
Throughout the engagement, we continuously analyzed campaign metrics—open rates, click-through rates, and conversion rates—to optimize messaging, targeting, and ad creatives. We also used A/B testing across emails and landing pages to refine the value proposition and identify the best-performing segments.
Results
Our integrated, data-driven approach allowed them to reach the right people with the right message at the right time. Within just a few months, they experienced the following outcomes:
70+ Leads Per Month
By combining AI SDR outreach and multi-channel marketing, MOBLE’s pipeline expanded significantly. These leads included small business owners, marketing professionals, and executives from various industries interested in redesigns, white-label partnerships, and more.Improved Lead Quality
The powerful targeting and qualification capabilities of our AI SDR ensured that inbound leads were closely aligned with MOBLE’s ideal client profile, resulting in more productive sales conversations and higher conversion rates.Enhanced Brand Awareness
The retargeting ads on Meta and Google generated repeated touchpoints, reinforcing MOBLE’s market presence. Prospects continuously saw MOBLE’s brand and messaging in their feeds, search results, and display networks, leading to greater mind share and trust.Stronger Industry Positioning
By sharing success stories, website showcases, and thought leadership content, they were positioned as a go-to expert for web design and development. This reputable status made conversations with prospects warmer and more inclined toward collaboration.
Conclusion
Through our end-to-end outreach strategy—encompassing AI-powered prospecting, personalized messaging, and effective retargeting—Cobra Contact helped them generate a steady stream of 70+ leads per month and significantly enhance brand visibility. The successful collaboration underscores the power of data-driven marketing and an integrated, multi-channel approach in accelerating the growth of a web design and development provider.
Ready to Scale Your Own Lead Generation?
If you’re looking to streamline your lead generation efforts and supercharge your business development initiatives, Cobra Contact can help. Our proven solutions in multi channel marketing and AI SDR technology are designed to seamlessly integrate with your current sales processes, driving consistent, qualified appointments to your team's calendar.
Get in touch today to learn more about how our customized strategies can help you achieve similar or even greater success.
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