leads per month
Consultancy
United States
About the Client
Client Name: D+R International
Industry: Energy Efficiency and Sustainability Consulting
D+R is a leading consulting firm in the energy efficiency and sustainability space. With decades of experience, they specialize in designing, implementing, and evaluating programs that help utilities, government agencies, and commercial clients meet their energy-saving and sustainability goals. They are known for their data-driven approach and deep expertise in policy, market research, and strategic program design.
They approached Cobra Contact with the goal of expanding their client base in the rapidly evolving energy and sustainability market. They needed to connect with specific decision-makers who had both the authority and the budget to invest in large-scale energy efficiency programs.
Targeting Goals
Geographical Focus
They were primarily interested in expanding its presence across the United States, targeting regions with robust energy legislation and incentives (e.g., California, New York, Massachusetts, and other states with strong energy conservation mandates).Industry Segments
Utilities and energy providers looking to meet regulatory requirements and customer demands for greener solutions.
Large commercial real estate developers needing efficient building operations.
Government agencies and municipalities responsible for implementing sustainability initiatives.
Decision-Maker Job Titles
Chief Sustainability Officer (CSO)
Director of Energy Programs
VP or Director of Facilities and Operations
Energy Policy Manager
Senior Manager of Environmental Compliance
Their primary challenge was that their own marketing efforts had plateaued. Their small internal marketing team relied heavily on traditional networking, conferences, and word-of-mouth referrals. They needed a digital marketing partner that could quickly and effectively reach high-value prospects in a more systematic way.
Solutions
Cobra Contact leveraged a multi-channel outreach strategy—combining AI SDR (Sales Development Representative) technology, cold email campaigns, LinkedIn outreach, and retargeting ads across both Meta and Google—to help engage with key prospects in the energy and sustainability sectors.
1. AI SDR Implementation
Contact List Enrichment
Our team utilized AI-driven tools to verify email addresses, job titles, and company data. We also expanded the list by identifying similar accounts matching D+R’s ideal client profile (ICPs).Personalized Outreach Sequences
Each AI SDR sequence was carefully crafted to resonate with energy efficiency and sustainability decision-makers. By incorporating dynamic fields (e.g., first name, company name, job title), each message felt tailored and relevant, boosting open and response rates.
2. Cold Email Campaigns
Segmentation and Customization
We segmented the prospect lists based on sub-industries (utilities, real estate, government) and created customized email templates for each segment. These emails highlighted D+R’s expertise in policy design, market research, and program implementation.Automated Follow-ups
We set up drip campaigns with multiple touchpoints, ensuring that prospects who didn’t respond to the first email were re-engaged with relevant follow-up messages. This systematic approach kept them top-of-mind without overwhelming potential clients.
3. LinkedIn Outreach
Targeted Connection Requests
We researched and targeted specific job titles (e.g., Chief Sustainability Officer, Director of Energy Programs) at companies that met their ICP. Our LinkedIn outreach included personalized notes referencing recent industry news or sustainability trends.Nurturing via LinkedIn Messaging
After connecting, we sent a series of value-driven messages, sharing whitepapers, case studies, and thought leadership pieces that positioned them as a trusted expert.
4. Retargeting Ads on Meta and Google
Pixel Implementation
We placed tracking pixels on their website and landing pages. This allowed us to serve retargeting ads to prospects who visited key pages (e.g., “Services,” “Case Studies,” “Contact Us”).Ad Creative and Messaging
Our retargeting ads reinforced the core message: D+R’s expertise in delivering results for organizations looking to become more energy efficient. We showcased success stories, client testimonials, and quantifiable program outcomes.Optimization
Through continuous A/B testing, we optimized ad creative, headlines, and audience targeting. Over time, we refined the campaigns to ensure a higher conversion rate and better cost per lead.
Results
By combining AI-powered prospecting with multi-channel outreach, Cobra Contact generated a consistent stream of high-quality leads:
40+ Qualified Leads per Month
With newly refined email campaigns, LinkedIn outreach, and effective retargeting, they began receiving over 40 qualified leads each month. This was a significant increase from their previous average of 10–15 leads monthly.Enhanced Brand Visibility
The retargeting campaigns on Meta and Google ensured that they stayed top-of-mind for prospective clients. This led to an uptick in direct website visits and inbound inquiries from industry professionals.Stronger Market Positioning
The targeted approach allowed them to stand out in a competitive space. Their name became synonymous with thought leadership in energy policy and program design, particularly among utility providers, real estate developers, and government agencies.
Conclusion
Cobra Contact’s strategic and data-driven approach helped them supercharge their lead generation efforts. By focusing on precise audience segmentation, personalized messaging, and multi-channel outreach, they continue to see a steady stream of high-quality prospects—allowing them to grow and expand their impact in energy efficiency and sustainability consulting.
Ready to Scale Your Own Lead Generation?
If you’re looking to streamline your lead generation efforts and supercharge your business development initiatives, Cobra Contact can help. Our proven solutions in multi channel marketing and AI SDR technology are designed to seamlessly integrate with your current sales processes, driving consistent, qualified appointments to your team's calendar.
Get in touch today to learn more about how our customized strategies can help you achieve similar or even greater success.
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