Step 1: In-Depth Target Market Research

Cobra Contact began by conducting comprehensive market research to validate Tribes’s ideal customer profiles (ICPs). We analyzed competitor strategies, market trends, and existing client engagements to identify the industries and company sizes most likely to benefit from Tribes’s specialized software development services.

1. Company Profiling

   • Assessed organizational structure of target companies

   • Prioritized verticals with the highest revenue potential (finance, healthcare, etc.)

2. Decision-Maker Mapping

   • Clarified the role and responsibilities of each title (CTO, CIO, VP of Engineering, etc.)

   • Mapped internal hierarchies to understand how buying decisions are made

Step 2: AI SDR and Cold Email Outreach

To establish a robust outbound engine, we leveraged an AI-powered Sales Development Representative (SDR) platform. This cutting-edge system allowed us to automate and personalize cold email outreach at scale.

1. Personalized Messaging

   • Tailored subject lines and email copy to address each prospect’s specific needs

   • Highlighted Tribes’s relevant project experience in each email

   • Used data-driven insights to showcase how Tribes could solve common industry pain points

2. Sequence Optimization

   • Deployed multi-touch email sequences that included value-driven follow-ups and case studies

   • Implemented triggers based on prospect engagement (opens, replies, clicks) to optimize sending times and follow-up intervals

Step 3: LinkedIn Outreach and Networking

We supplemented the email strategy with a concentrated LinkedIn outreach campaign, allowing for a more personal, direct connection with potential clients.

1. Targeted Prospecting

   • Used LinkedIn Sales Navigator to filter by industry, company size, seniority level, and region

   • Connected with CTOs, CIOs, and VPs of Engineering directly to initiate conversations

2. Content Sharing

   • Shared thought-leadership content and success stories to establish Tribes’s credibility

   • Engaged with prospects’ posts and updates, fostering a sense of genuine professional interest

Step 4: Retargeting Ads Across Meta and Google

To remain top-of-mind with prospects who had engaged with Tribes’s content or website, we launched retargeting campaigns on both Meta (Facebook, Instagram) and Google networks.

1. Audience Segmentation

   • Created custom audiences of website visitors, email opens, and LinkedIn engagers

   • Segmented ads based on stages of the buyer’s journey (awareness, consideration, decision)

2. Value-Driven Ad Creatives

   • Highlighted key benefits of Tribes’s services, including ROI-focused development strategies and fast turnaround times

   • Showcased relevant client success stories to underline real-world impact

Step 5: Sales Pipeline Tracking and Reporting

Throughout the campaign, we maintained transparent reporting on conversions, open rates, click-through rates, and pipeline progress. Using a unified CRM, Tribes received regular updates to align marketing activities with their sales process.